Xcel Energy’s Business Services section of their site was reorganized to lead a business customer through an intuitive and helpful path of programs that would help drive down costs, adopt renewables, and operate their business with more energy efficiency.
Click to view a Mural board used to map an Xcel Energy business user's flow through the Business Services section.
Xcel Energy’s Residential Services section of their site was streamlined to be a more critical resource for helping residential customers save money on their energy bill. Since there is a lot of information, it was important to leverage logical and intuitive navigation to enhance Xcel Energy’s role as a trusted advisor that’s guiding them effectively through their journey.
Click to view a Mural board used to map an Xcel Energy residential user's flow through the Residential Services section.
You’ve got to start with the customer experience and work backwards to the technology. Steve Jobs.
In today’s competitive economy, I’m a creative who can deliver bottom-line results with a proven track record in creating the conceptual strategies and user experiences for various Fortune 500 clients. I look forward to discussing how I can be of help to you.
